BYD has launched the BYD Shark hybrid pickup in Brazil and the BYD Song Pro plug-in hybrid SUV in Paraguay, both of which showcase advanced hybrid technology and performance. The Shark is noted as Brazil’s first hybrid pickup, while the Song Pro aims to disrupt the Paraguayan SUV market. BYD reported sales of 60,000 electrified vehicles in Brazil this year, indicating strong growth in the region.
BYD, a prominent global leader in electric vehicles and power batteries, is making significant strides in the South American market with the recent launches of its hybrid models, the BYD Shark in Brazil and the BYD Song Pro in Paraguay. The Shark, unveiled on October 19, 2023, is touted as the first hybrid pickup truck in Brazil, featuring advanced capabilities through its DMO Super Hybrid Off-road Platform. This model showcases a powerful combination of a 1.5L turbo engine and the EHS electric hybrid system, resulting in an impressive total output of 437 horsepower and a remarkable acceleration from 0 to 100 km/h in just 5.7 seconds. Moreover, the vehicle incorporates cutting-edge safety features, including the integration of the Blade Battery into a high-strength steel chassis, enhancing its durability and safety. In Paraguay, the BYD Song Pro was launched, distinguished as the inaugural plug-in hybrid SUV for many households in the country. Designed with BYD’s Dragon Face aesthetics, the Song Pro stands out with its bold front and sleek lines. Equipped with BYD’s Super Hybrid DM-i technology, it offers substantial long-range capabilities with a pure electric range of up to 100 km and a combined range of 1,030 km, alongside a fuel consumption of only 4.5 liters per 100 km. This model demonstrates exceptional performance, achieving 0 to 100 km/h in merely 7.9 seconds, earning considerable acclaim from attendees at its launch event. BYD’s sales figures reflect a successful year, with 60,000 electrified vehicles sold in Brazil alone thus far.
BYD is rapidly expanding its market presence internationally, particularly in the electric vehicle (EV) sector, where it competes with global giants like Tesla. The introduction of hybrid vehicles such as the Shark and Song Pro in South America illustrates BYD’s strategy to cater to emerging markets. These plug-in hybrids serve as transitional models for consumers who may be hesitant to commit fully to electric vehicles. The increasing focus on hybrid models aims to encourage EV adoption by offering the flexibility of gasoline-powered travel while facilitating access to electric driving for those who can plug in.
In summary, BYD’s recent launches in Brazil and Paraguay signify a pivotal moment for hybrid vehicles in South America. The BYD Shark and Song Pro highlight the company’s commitment to innovation and safety while providing customers with high-performance, environmentally friendly options. As consumer awareness and demand for electrified vehicles continue to rise, BYD is well-positioned to lead the charge in transforming the automotive landscape in the region. The company must, however, address some operational challenges, particularly regarding its public communications and website functionality, to enhance its outreach and maintain its competitive edge.
Original Source: cleantechnica.com
