Santa Catarina is expected to see an influx of Argentine tourists due to favorable exchange rates, with tourism officials forecasting a 15% increase. The region welcomed over 495,000 international tourists recently, and anticipates approximately 2.5 million visitors during the peak season, bolstered by the historical preference of Argentine tourists for Brazilian coastal destinations.
As the Southern Hemisphere enters peak vacation season, Santa Catarina anticipates an impressive increase in Argentine tourists thanks to favorable exchange rates. The province has a long-standing reputation as a favored destination among these visitors, particularly in areas such as Florianópolis. In 2023, Santa Catarina welcomed an additional 495,000 international tourists, underscoring a notable 71.7% rise compared to previous years, with Argentines accounting for a significant proportion of this influx.
Over recent decades, Argentine tourists have consistently chosen Brazil as their holiday destination, frequently favoring the warm coastal waters and the convenience of driving. The more favorable exchange rate stemming from the appreciation of the Argentine peso allows tourists to secure better travel values. Zena Becker, Florianópolis’ Secretary of Tourism, noted that the majority of Argentinians travel by car for convenience, leading to an expected 15% rise in Argentine visitors this year alone.
Florianópolis City Hall predicts that approximately 2.5 million tourists, including those from Argentina and other countries, will visit during the peak season, which commenced in early December and extends until March. With the robust tourist infrastructure in place and the allure of its breathtaking beaches, Santa Catarina stands poised to thrive as an international tourist destination this season.
Tourism plays a critical role in Santa Catarina’s economy, with Argentine visitors forming a substantial demographic due to geographical proximity and the cultural ties between Argentina and Brazil. Traditionally, the region has attracted large numbers of tourists, particularly from Argentina, who have enjoyed the scenic coastal offerings of Florianópolis and surrounding areas since the 1980s. The recent strengthening of the Argentine peso enhances the appeal of travel to Brazil, incentivizing more tourists to embark on their journeys to the Brazilian coastline during peak vacation periods.
In summary, Santa Catarina is positioned to welcome a significant increase in Argentine tourists this season, driven by favorable exchange rates and the longstanding affinity of Argentines for the region. The expectations set forth by local tourism officials suggest that this trend will bolster both the local economy and the vibrant tourism sector, ensuring that Santa Catarina remains a prime destination for travelers from Argentina.
Original Source: www1.folha.uol.com.br
