Verfrut anticipates a 20% increase in stone fruit exports, projecting around 2.7 million boxes for the 2024-2025 season. With a focus on strategic market positioning amidst challenges like logistics and changing consumer preferences, Verfrut aims to enhance profitability while promoting the quality of Chilean products globally.
Chile’s stone fruit season for 2024-2025 is thriving, with Verfrut planning to increase its export volume by 20% compared to last season, totaling around 2.7 million boxes. Sebastián Rodríguez, the commercial director of Verfrut, highlighted the challenges faced this season, particularly with early plum varieties and market uncertainties in the US and Asia. The company is keen to identify optimal markets for each stone fruit variety to enhance profitability.
Verfrut, a significant player in the stone fruit industry, cultivates plums, peaches, and nectarines over an extensive area of 800 hectares. Following its acquisition by Unifrutti in January 2024, Verfrut is focusing on reinforcing its market position while tackling the hurdles posed by rising transport costs and fluctuating weather conditions. The company aims not only to boost exports but also to venture into less saturated markets to maintain profitability.
Verfrut is set to expand its stone fruit exports significantly while navigating market challenges, including logistics and competition. The company’s commitment to quality and strategic market placement aims to establish Chilean stone fruits as a desirable option year-round. Adjusting to market preferences and diversifying export options are crucial as they seek to capitalize on their growth opportunities.
Original Source: www.freshplaza.com
