Javier Goldschmied from TVN Chile highlighted the channel’s achievements in 2024, marked by innovative family entertainment programming such as “Mi nombre es” and “Ahora Caigo.” To maintain competitiveness, TVN plans to refresh its successful shows and expand production capabilities, including international collaborations.
Javier Goldschmied, the Programming Director of TVN Chile, engaged in a conversation with TTV News during Content Americas, emphasizing the channel’s commitment to delivering unique family entertainment. In 2024, TVN Chile successfully established itself among major broadcasters with popular programs such as “Mi nombre es” and “Ahora Caigo.” Goldschmied noted that shows like “Carmen Gloria a tu servicio” and “Ahora Caigo” have become competitive in the afternoons, but he emphasized the need for continuous innovation to prevent viewer fatigue.
To maintain audience engagement, TVN plans to refresh its successful formats. The channel intends to introduce new segments in established shows, allowing for variations that keep content appealing to viewers. Additionally, prime-time programming saw a resurgence in competitiveness thanks to “Mi nombre es,” which helped the channel regain prominence by integrating international guests and special events into its offerings.
Furthermore, TVN Chile has expanded its production capabilities with a significant project involving the Brazilian version of “Ahora Caigo: Acerte ou Caia,” created at their facilities for Record TV. This venture not only marks a significant step in international collaboration but is also expected to generate substantial revenue. The channel has also launched a Projects Area, providing a platform for both local and international producers to present new ideas.
In 2024, TVN’s strategic decision to prioritize family entertainment with shows like “Ahora Caigo” and “Mi nombre es” signifies its intent to broaden its programming array. This includes inviting content proposals in diverse formats from producers, enhancing its engagement with a wider audience.
In recent years, broadcast television in Chile has experienced dynamic changes, with various channels striving for viewer engagement through innovative programming. TVN Chile has focused on developing original productions and entertainment formats aimed at family-oriented audiences. The success of shows like “Carmen Gloria a tu servicio” and “Mi nombre es” has positioned the network favorably in a competitive media landscape, prompting strategic planning for future programming.
TVN Chile, under Javier Goldschmied’s leadership, is actively enhancing its content strategy to maintain viewer interest and involvement. The channel’s dedication to refreshing its programming formats and expanding production capabilities reflects a proactive approach to adapt to audience expectations, ensuring ongoing success in the competitive landscape of Chilean television.
Original Source: todotvnews.com
