Brazil’s newly regulated betting industry saw 1.7 billion visits to the bet.br domain in January 2025, becoming the second-largest traffic source in the country. This surge overwhelmed platforms like YouTube and Instagram, with users spending more time on betting sites. The government’s crackdown on illegal gambling sites supports the growth of this market, which has seen increasing authorization and significant licensing revenue.
Brazil’s legal betting industry experienced significant growth in January 2025, with the newly instituted bet.br domain attracting 1.7 billion visits. This impressive statistic positioned the domain as the second-largest source of online traffic in Brazil, only behind Google, and it also placed among the top 17 most popular websites worldwide.
The increase in traffic can be attributed to recently enacted regulations mandating that all licensed betting operators utilize the bet.br domain for compliance purposes. This regulation enabled the betting sites to outpace major platforms such as YouTube, which recorded 1.2 billion visits, and Instagram, with 500 million visits during the same timeframe.
Moreover, the regulated betting sites demonstrated higher user engagement, with Brazilian users averaging 13 minutes spent per session on these platforms, surpassing the 10 minutes and 47 seconds average recorded by Google, the nation’s leading online destination. Furthermore, around 300 million unique devices—representing 60% of Brazil’s internet-connected devices—accessed legal betting platforms in January.
This surge in visibility followed a remarkable jump from 833 million visits in December 2024 to 1.7 billion in January. The establishment of a legal betting market has not only enhanced site traffic but also supported governmental efforts to combat illegal gambling. Since October 2024, Brazil’s SPA has successfully blocked 11,555 unauthorized websites through the national telecommunications regulator, Anatel.
Additionally, the SPA has intensified monitoring of digital influencers who promote unlicensed gambling activities. In this context, there were 75 inspections performed in January focused on 51 content creators and 22 new investigations initiated in February. Brazil’s regulated market is continuing to expand, with 68 companies authorized to operate legally alongside seven more who gained access through court orders.
To date, the SPA has processed over 45,000 documents and amassed approximately R$ 2.1 billion (equivalent to US$417 million) in licensing fees.
In summary, Brazil’s legal betting market has surged significantly since its regulation, achieving 1.7 billion visits in January 2025 alone. The introduction of the bet.br domain has positioned it as the second-largest online traffic source in Brazil, while robust engagement metrics underscore its popularity. The government’s efforts to regulate this sector further contribute to the marketplace’s credibility and growth.
Original Source: www.yogonet.com
