Black is a Ugandan lifestyle tech brand that offers gadgets like smartwatches and speakers. With a strong focus on the color black, the company aims to appeal to style-conscious consumers. They provide a one-year warranty and a seven-day return policy, while also collaborating with local sports teams and influencers to enhance brand visibility. Black plans to expand by assembling products locally and adapting to market demands.
Black, a Ugandan technology brand, is making significant strides in the consumer market by offering a range of lifestyle gadgets such as speakers, smartwatches, and headsets, all themed in the iconic color black. Located in the suburb of Ntinda, this new company has effectively created a strong brand identity around the theme of black, as highlighted by Mourice Aliganyira, the company’s Head of Marketing.
The company’s unique market strategy targets style-conscious Ugandans who wish to blend chic aesthetics with the latest technology. Mourice states that Black aims to create a community rather than merely operate as a startup. Although the products are designed in the U.S., they source components globally and are marketed as Uganda’s first direct-to-consumer brand in audio and wearables.
Customers can conveniently order products online, and deliveries are handled by a dedicated support team. Payments can be made through cash, mobile money, or Visa. Notably, the company offers a one-year warranty and a seven-day return policy for dissatisfied customers.
Black’s flagship products include the BlackFit 2 smartwatch, priced at Shs149,000, and the BlackBassBox2 Bluetooth speaker at Shs125,000. The company has plans to start local assembly of its products in the near future, reinforcing its commitment to the Ugandan market.
To bolster its brand presence, Black has partnered with various sports teams, including KCCA FC and Black Pirates, as well as influencers from the media and music sectors. These partnerships have allowed the brand to connect with a youthful demographic, particularly tech-savvy individuals aged 21 to 45.
Despite facing initial challenges in gaining recognition among influencers and adjusting to market dynamics, Black is adapting by accommodating cash on delivery and valuing customer feedback for product enhancement. Collaborating with e-commerce platforms like Jumia has also aided their operational scaling and market presence.
In conclusion, Black has established itself as a prominent Ugandan brand merging lifestyle with technology. Through strategic partnerships and a focus on customer satisfaction, the company is effectively capturing the interests of a dynamic consumer base. With plans for local product assembly and continuous adaptation to market needs, Black is well-positioned for future growth in the tech sector.
Original Source: www.independent.co.ug
