A recent survey by the HCP reveals that 36% of Moroccan wholesalers reported increased sales in late 2024, despite challenges faced by the non-financial services sector. Looking ahead, optimism exists for future growth in both segments, with stable employment and investment priorities in focus.
Morocco’s wholesale trade sector experienced promising growth in the last quarter of 2024, with 36% of wholesalers reporting increased sales, as indicated by a survey conducted by the High Commission for Planning (HCP). Conversely, the non-financial services sector faced significant challenges, with 49% of companies noting a decline in activity, primarily attributed to setbacks in telecommunications, air transport, and real estate services.
Despite the difficulties in the non-financial services space, there are positive projections for the first quarter of 2025. Approximately 37% of service sector businesses and 28% of wholesalers express optimism for growth. In the last quarter of 2024, nearly half of the business leaders in non-financial services experienced a downturn, but some sectors, particularly hospitality and land transport, showcased growth, with a reported capacity utilization rate of 74%.
Regarding employment trends, 59% of companies maintained stable job levels, yet 22% undertook job cuts. Investment priorities remain focused on equipment replacement and business expansion, as noted by 76% of business leaders. Looking forward, only 8% of leaders expect a decline, while 37% foresee growth, especially in land transport, warehousing, and IT services.
The wholesale trade sector’s performance remains robust, with 36% of businesses reporting enhanced sales and 53% experiencing market stability. Growth is particularly pronounced in sectors such as industrial equipment, agricultural products, and specialized wholesale trade, with stable employment levels reported by 77% of companies. Most wholesalers indicate stability in sales prices, while 27% experienced price reductions.
For the early months of 2025, 64% of wholesalers predict stable sales, with 28% expecting growth, particularly in household goods, food and beverages, and industrial equipment. Contrarily, agricultural products and livestock trade may see a decline. The outlook for order volumes remains stable for 74% of businesses, with 79% anticipating steady employment levels.
In conclusion, the survey highlights a dichotomy in Moroccan business sectors, showcasing robust growth in wholesale trade, while the non-financial services sector faces notable challenges. Optimism prevails for the upcoming quarter, suggesting potential recovery in various segments, but disparities persist, particularly in sectors experiencing declines. Overall, the data paints a nuanced picture of Morocco’s economic landscape as it navigates through various challenges and opportunities.
Original Source: www.moroccoworldnews.com
