Morocco’s \”Affordable Fish\” initiative, launched on February 22, has sold 2,150 tons of frozen fish across 40+ cities to provide affordable seafood amid rising fish prices. Mobile caravans extend access to remote areas. With high customer demand and strict safety checks, the initiative aims for better logistics to maintain supply and address pricing issues in the market.
The \”Affordable Fish\” initiative in Morocco has achieved remarkable success since its inception, benefiting citizens across various cities. Launched on February 22, it has facilitated the sale of 2,150 tons of frozen fish at reasonable prices, as stated by the Ministry of Agriculture and Fisheries. This initiative responds to public concerns regarding exorbitant fish prices, addressing the growing demand for accessible seafood options.
Originally intended to distribute over 4,000 tons of fish, the initiative has expanded sales points to over 40 cities, including major urban areas like Casablanca, Rabat, and Marrakech. Mobile fish caravans are also reaching remote locations, ensuring wider access to seafood, especially during the holy month of Ramadan.
Sales points are currently accommodating significant foot traffic, with nearly 400 customers visiting each site daily. This surge in demand can be attributed to public confidence in the quality and pricing of the frozen fish, all of which undergo strict safety inspections by the National Office for Food Safety (ONSSA).
Future distribution efforts will focus on enhancing logistics and coordination among stakeholders in the fishing industry. These improvements aim to ensure a steady supply of seafood throughout Ramadan, amidst ongoing discussions about fish pricing in Morocco. A notable local figure ignited debate by selling sardines at a mere MAD 5 ($0.50) per kilo, contrasting sharply with the typical market price of MAD 25 ($2.50).
The disparity in prices has been attributed to middlemen, termed \”Chnaqa,\” who are often accused of inflating costs. Other fishermen have suggested that the wholesale prices for sardines range from MAD 2.5 to 3 ($0.25-0.30), raising questions about the significant markup at consumer levels.
The \”Affordable Fish\” initiative has successfully provided accessible seafood to Moroccan citizens, adapting to their needs while maintaining quality assurance. By addressing the issue of inflated fish prices and expanding distribution, the initiative not only alleviates economic pressures for consumers but also emphasizes the importance of sustainable fishing practices. As the program progresses, continued cooperation within the fishing industry will be essential for meeting the seafood demand during Ramadan and beyond.
Original Source: www.moroccoworldnews.com
