Macktiles has signed an MoU with Kotler Impact to feature in the Sri Lankan and Maldivian edition of Professor Philip Kotler’s “Essentials of Modern Marketing.” The signing took place on March 10th, 2023, and will include an in-depth case study of Macktiles’ branding and strategies.

Macksons Tiles Lanka (Pvt) Limited, known as Macktiles, has entered into a Memorandum of Understanding (MoU) with Kotler Impact. This agreement signifies their feature in the inaugural Sri Lankan and Maldivian edition of “Essentials of Modern Marketing,” a renowned work by Professor Philip Kotler. The MoU was signed on March 10th at the Mandarina Colombo, with Macktiles represented by Shimmer Milfer, the Group CEO of Macksons Holdings, and witnessed by Denzil Perera, the country representative for Kotler Impact.

In this collaboration, Macktiles will be the focus of an extensive case study that will detail its brand journey, market positioning, and innovative strategies that have solidified its status within the tile manufacturing sector. This initiative aims to provide insights into the successful methods employed by Macktiles to achieve prominence in their industry.

Macktiles’ partnership with Kotler Impact marks a significant step in showcasing their achievements within the tile manufacturing industry. The upcoming case study promises to deliver valuable insights into the brand’s successful strategies and market presence, thus contributing to the broader understanding of modern marketing practices within the context of Sri Lanka and the Maldives.

Original Source: island.lk