Frutura has acquired Montana Fruits, a Colombian avocado packer, to enhance its Latin American operations. The deal aims to solidify existing relationships and strengthen Frutura’s supply chain in avocados. CEO David Krause emphasized the strategic focus on collaboration and growth within their global platform, while VP Stephen Fink noted the importance of expanding avocado distribution capabilities. This acquisition positions Frutura to better serve its international clientele with premium fruits year-round.
Frutura, a global fruit sales and marketing platform, has announced the acquisition of Montana Fruits, a prominent Colombian packer and shipper of avocados. This strategic move will be managed by Frutura’s subsidiary, Dayka & Hackett, and aims to enhance Frutura’s presence in the Latin American region, reinforcing its international strategy.
Montana Fruits is already a significant partner to Frutura, supplying high-quality avocados sourced from Colombian growers. This acquisition will not only strengthen existing relationships but also expand Frutura’s operations in vital markets, aligning with their goal of providing year-round access to premium fruits, particularly avocados.
David Krause, CEO of Frutura, outlined a targeted approach for acquisitions by working closely with local management to optimize and enhance their enterprises. He emphasized the importance of collaboration within their platform to drive growth, particularly in priority crops like avocados. Krause noted, “We’re actually ahead of plan with table grapes, citrus and berries. Avocados are our next big push.”
Frutura’s established partnerships in avocado production, particularly through Dayka & Hackett, Agrícola don Ricardo in Peru, and Subsole in Chile, position them well in the market. The addition of Montana Fruits will further enable Frutura to capitalize on the growing demand for avocados, especially following the U.S. market’s opening to Colombian avocados.
Stephen Fink, Vice President of Sales & Marketing at Dayka & Hackett, acknowledged that the acquisition of Montana represents a critical piece in achieving full vertical integration in the avocado sector. He highlighted Montana’s robust customer base in Europe and Chile and expressed confidence that this integration would significantly boost Frutura’s capabilities in avocado distribution.
With the surging popularity of Colombian avocados on the global stage, Montana Fruits has experienced significant growth, and Fink aims to enhance this momentum by increasing supply volumes. Frutura’s adaptable international platform positions the company effectively to address potential challenges related to weather or geopolitical issues, ensuring continued excellence in customer service regardless of circumstances.
Frutura remains dedicated to delivering premium fruit all year round, emphasizing quality, operational excellence, and a commitment to social and environmental standards in collaboration with their network of growers.
In conclusion, Frutura’s acquisition of Montana Fruits signifies a strategic expansion of its operations in Colombia, enhancing its avocados supply chain and reinforcing its international presence. By leveraging local management and existing relationships, Frutura aims to optimize growth and provide customers with high-quality fruits throughout the year. This acquisition not only strengthens Frutura’s standing in the avocado market but also improves its operational resilience against potential global challenges.
Original Source: www.perishablenews.com
