NBC News Now is expanding into Mexico and Brazil, offering free access for Samsung users. The platform emphasizes hard news and has recorded peak viewership recently. Its programming includes popular shows and has seen impressive audience engagement, particularly during key events like elections. The expansion comes as online news consumption rises in Latin America, reflecting a pivotal shift in the media landscape.
NBC News Now, NBC News’ 24/7 streaming platform, is set to launch in Mexico and Brazil, extending its reach into Latin America’s largest markets. This initiative follows the platform’s establishment in various European nations since its debut in 2019. The service, accessible at no additional charge to Samsung customers in these countries, will focus on delivering hard news and breaking stories across its lineup, which includes prominent programs such as “Meet the Press Now” and “NBC Nightly News.”
With strong performance indicators, NBC News Now has recorded its highest viewership in the third quarter of the year, outperforming competitors in daily live programming. On Election Day, the platform achieved a milestone with over 100 million views, marking its best day by providing extensive live coverage. The platform’s ability to attract significant audience engagement underscores its commitment to delivering news content that resonates with viewers.
As traditional media landscapes shift in Latin America, evidenced by shifting news consumption trends, NBC News Now’s expansion is timely. Data indicate that over 50% of Brazilian internet users consume news online, while Mexican audiences continue to prefer established media outlets for televised news. This expansion strategy positions NBC News Now favorably within the evolving media consumption landscape, responding to consumer demand for accessible, reliable news coverage.
The landscape of news consumption in Latin America has been evolving, with a notable shift towards online platforms, driven by the increasing use of social media and internet accessibility. Traditional media, particularly in Mexico, still holds significant influence; however, digital news opportunities have emerged. NBC News Now’s strategic expansion into Mexico and Brazil is indicative of this trend, as it seeks to capture an audience that is increasingly turning to online news sources for timely and relevant information. The service’s positioning as a hard news provider aligns with the demand for factual reporting against a backdrop of politicized media landscapes.
In conclusion, NBC News Now’s entry into Mexico and Brazil marks an important step in their global expansion strategy, catering to an audience increasingly reliant on digital news platforms. Their commitment to hard news and original programming puts them in a competitive position in a rapidly evolving media environment in Latin America. With record-breaking viewership and a renewed focus on live news coverage, NBC News Now is poised to enhance its influence and provide substantive news services to its Latin American viewers, acknowledging the region’s changing consumption habits.
Original Source: variety.com
