Gran Malo, the spicy tamarind tequila co-founded by Luisito Comunica, is now available in Texas, expanding to additional states after its initial launch in Mexico in 2021. The tequila is known for its unique blend of flavors and cultural design, highlighting its Mexican heritage. It is available for $19.99 in 750-milliliter bottles.
Gran Malo, a unique spicy tamarind tequila co-founded by Mexican influencer Luisito Comunica, has officially launched in Texas. This expansion adds Texas to its current list of states, which includes Arizona, Colorado, Nevada, New Mexico, and California. Initially introduced in Mexico in 2021, Gran Malo gained a strong following due to its distinctive flavor profile, which draws inspiration from the beloved spicy sweets of Mexican culture. In 2024, Gran Malo made its debut in the U.S. market.
The tequila comprises blanco tequila, macerated chiles, and tamarind, setting it apart within the flavored shots category. Luis Villar Sudek, known as Luisito Comunica, emphasized that “whether you are having fun with friends at home or in a bar, Gran Malo is the ideal spicy tamarind shot to make any pre-shot an authentic celebration with a touch of badassery.”
Villar also highlighted the tequila’s distribution growth across Mexico, Latin America, and the U.S., in collaboration with spirits partners Spirit of Gallo and Casa Lumbre. The brand’s aesthetic remains deeply tied to its Mexican heritage; the logo features folkloric characters like El Diablo and La Calaca, while the bottle design is reminiscent of papel picado, traditional cut tissue paper banners. Notably, the cap serves a dual purpose as a shot glass.
Gran Malo is available for purchase in Texas in 750-milliliter bottles at a price of $19.99. Consumers can find more details on local availability through Gran Malo’s official website.
In conclusion, Gran Malo’s introduction to Texas marks a significant step in its growth and popularity, building on its unique tamarind tequila experience. Co-founder Luisito Comunica continues to expand the brand’s reach while maintaining its cultural roots. The distinctive packaging and pricing strategy also enhance its appeal to consumers looking for innovative spirits in the market.
Original Source: www.dallasnews.com
