The Textile Clothing and Footwear Council of Fiji will send representatives to the Australia International Sourcing Fair, returning after the COVID-19 pandemic. Fiji is a key sourcing hub for regional markets, distinguished by its commitment to quality and flexibility. Brands such as Danam (Fiji) Pte Ltd, Nagsun Apparel Fiji Ltd, and United Apparel (Fiji) Pte Ltd will attend, showcasing Fiji’s strengths in custom garment manufacturing.
The Textile Clothing and Footwear Council of Fiji (TCF Council) is preparing to send a delegation to the upcoming Australia International Sourcing Fair (AISF), scheduled to take place in Melbourne from November 19 to 21. This event marks an important return for Fiji after a hiatus due to the COVID-19 pandemic. The TCF Council emphasized Fiji’s role as a vital sourcing hub for Australia, New Zealand, and the Pacific Islands, highlighting the significance of the ‘Make it in Fiji’ initiative which has revitalized the industry over the past decade. Fiji has established a reputation for producing distinguished brand products catering to markets in America, Australia, New Zealand, and Europe. What distinguishes Fiji from larger competitors such as China, Bangladesh, India, and Vietnam is its emphasis on flexibility, quality, and the capacity for smaller production runs. The commitment of Fijian manufacturers to social and corporate responsibilities, combined with their conducive business environment facilitated by English language proficiency, has garnered a reputation for excellent customer service and a welcoming attitude. Confirmed participants from Fiji include Danam (Fiji) Pte Ltd, Nagsun Apparel Fiji Ltd, and United Apparel (Fiji) Pte Ltd, who will showcase Fiji’s unique offerings at the AISF.
The Textile Clothing and Footwear Council of Fiji is an organization dedicated to supporting and advocating for the textile, clothing, and footwear sectors within Fiji. The upcoming Australia International Sourcing Fair represents a pivotal opportunity for Fijian businesses to engage with international markets. The ‘Make it in Fiji’ campaign, spearheaded over a decade ago, aimed at strengthening the local industry, assisting it to overcome significant challenges, and developing Fiji’s brand in global markets. This forum not only highlights Fiji’s innovative manufacturing capabilities but also promotes its strengths as a regional hub in the Pacific region for sourcing diverse products.
In conclusion, Fiji’s participation in the Australia International Sourcing Fair signifies its ongoing commitment to revitalizing its textile industry and enhancing its export capabilities. The unique attributes of Fiji’s manufacturing sector—flexibility, quality, and social responsibility—distinguish Fiji from its larger competitors, positioning it favorably in the global market. The TCF Council’s efforts to promote the ‘Make it in Fiji’ initiative further enhance the appeal of Fijian products on the international stage.
Original Source: www.fijitimes.com.fj
